It is important that all online content is linked back to your Facebook. If
you write a blog, make sure that new posts appear on Facebook. You can even
link your Twitter account to your Facebook page and have all tweets show up
there as well.
Another option, besides a Facebook page, is to create a Facebook group.
Creating a group on Facebook will make other people more likely to start a
community with each other where they can interact. Do not hesitate to use a
page and a group so your subscribers can receive your updates through your
page and share their own content on your group.
Carefully chose your updates. You can very quickly alienate your audience
with poor content. Make sure your updates are helpful, educational or
entertaining. Using Facebook Insights will help you learn which updates do
well and which are flops.
If your need for customer interaction is not a regular thing, then a Facebook
page will not be of benefit. This is because customers are random so they
likely will not follow daily posts. Use ads instead of a Facebook page in
Be sure your postings are valuable and relevant. Your Facebook followers
should find useful information in all your posts, whether they relate to a
great deal, receive information about the latest product, or obtain some
tidbit of helpful information relevant to your brand. Avoid becoming
overbearing when you are marketing your products.
Never share updates that seem irrelevant to your own content. You may want to
pontificate about politics or your new kitten, but some of your followers
might be offended or bored if you do. If you are going to put up personal
things, do it on your personal page.
It’s not easy to start when it comes to this form of marketing.
One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This will allow your customers to navigate more effectively. When
they like your brand, you’ll find it easy to provide them with frequent
Do not turn off comments; your fans need to tell you how they feel. Sure, you
may get some inappropriate content, but if you don’t allow it, your fans will
think you don’t care.
Determine why you are creating a Facebook page in the first place.
Do not just have a Facebook because it is the “in” thing to do. Are you properly
communicating with your customers? Is it because they need to communicate
with you? Using a Facebook page to boost and grow sales is different than
using one to just retain and encourage loyalty among existing clientele.
Make sure any photos you post on Facebook are professional. The images are
reflective of your business. If you take the photos yourself, make sure you
use a high-end DSLR camera and avoid posting images that could be negatively
associated with your brand.
Encourage interaction as much as possible. Let conversations flow on your
page. Removing posts may infuriate some people. The only time you should
intervene is if things start to become offensive to anyone.