October 7, 2013 by Christine Adindu
Mobile marketing may bring in some additional funds or could prove to be
very lucrative. This list of tips should put you “in the know” to become a
successful mobile marketer.
Mobile marketing comes down to the concept of “saying more with less” when
it comes to your promotional content. It is unacceptable to include wordy
product descriptions and endless chains of landing pages that do nothing to
enhance users’ experiences. In the mobile marketing universe, brevity is
Your friends can be a helping hand when you are testing out your campaign.
If you need unbiased opinions, you can hire testers.
Create a mission statement in tune to your purpose on how you can stay on
track when doing social mobile marketing. Always ask if a move makes sense
for your business.
Independent mobile platforms require a home base or domain.
You need to focus on your home base and the people who visit it, whether they are
repeat visitors or arriving for the first time. Do not focus your business
on your mobile marketing endeavors solely.
Mobile marketing is an emerging powerhouse in getting the word out about
your company. More and more people get a smartphone every day and are doing
more on those phones. These are both great new areas that you can expand
your marketing strategies into. Seek out where customers are and bring your
When you get involved in mobile marketing,
it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Sample many
different types of mobile devices to give yourself the best possible idea
of things that your customers experience.
If you are trying to phone or text people, keep in mind that the most
important word here is “people”. Keep this in mind during your
You likely knew that it’s possible to create and distribute free apps, but
were you aware that it’s super easy? If your business creates its own
specific app, it could elevate your mobile marketing efforts to a much
higher level. There are many different features from which you can choose
when designing your apps.
Put any and all links on your webpage if your company is geared for social
networking sites. If a customer sees a Twitter or Facebook icon on your
page, they’re far more likely to click it, than they are to search you out
Make it effortless for recipients of your marketing ad to send on and they
perhaps they will. To spread the word, offer an incentive to those
customers who pass along your mobile marketing promotion.
As you can see, there is a lot more to mobile marketing than most people
think. It requires a lot of work and patience, but it will be worth it in
the end to help promote your business. Just use the advice given in this
article and you will see level of success raise considerably.